Mattel … From Video Games to Voice-Activation

After a successful creative relationship years earlier, which encompassed video game development, script and instruction-set writing, voice casting, and session directing, I was again approached by the toy maker to produce creative IP for an innovative interactive suite of toys targeted for girls. I devised, created, and wrote character names and taxonomies, along with character backgrounders and detailed bios for this new line of responsive, voice-activated, interactive “friends.”