Fresh Voice

Outshine Fruit Bars … Dreyer’s Branches Out

When this popular frozen snack food underwent an image overhaul and comprehensive rebranding initiative, I was brought in to develop creative within the product’s new guardrails. In response, I conceived and wrote an array of brand-based storytelling, delivering everything from a fresh new tagline and a revamped voice-and-tone, to seasonal and package romance-copy. All of it helped tell a new brand story that’s aligned with healthy living in a culture of community and responsibility.