App Launch

OverNear … Putting the “Social” Back in Social Media

Contracted as part of their launch team, I developed, pitched, wrote, and finessed B2C and B2B marketing, iTunes, original website, and demo copy for this unique new mobile proximity app. In the process I co-created brand-based storytelling guardrails (voice-and-tone, style guide stubs, persona parameters, etc.) for the brand. Initial content had to capture and efficiently convey several (sometimes complex) key differentiators that set this app apart from the pack.