Allstate … Fresh Voice, Fresh Content

In partnership with Allstate, Ogilvy Chicago, and BSSP San Francisco, I researched, devised, and created fresh new voice-and-tone briefs and creative guardrails tailored for Allstate’s female and young-adult customers. I also researched, reported, and wrote extensive website copy for a suite of new product offerings, including Allstate’s robust Tools & Resources section, targeted to a broad range of Allstate consumers.